Search Engine Optimization consists in increasing traffic to your Web site by improving the internal and external factors influencing ranking in search results.
SEO ranking and placement methodologies are followed in order to beat your competition in obtaining a high ranking for desired search keywords. SEO ranking requires constant keyword monitoring and information rework.

Tips on selecting key words:

- Brainstorm.
- Write down words that you expect Web surfers to use to locate your site.
- Search the words you have chosen and analyze what type of sites come up in the top 25 rankings to find out if you are on the right track.
- Go to your competitions websites and look at what type of content and repetitive wording is used as this might give you a clue of their key words.
- Goggle and Yahoo your own website to find out what content comes up along with it. This can be very informative and give you some good ideas "" or
- Finalize your list.